Tera Rogers

Before entering real estate, Tera spent nearly two decades leading large-scale operations for some of the world's most recognized brands, including Peloton and American Express. Throughout her corporate career, she led organizations of more than 1,300 team members, managed multimillion-dollar operations, and became known for building high-performing teams, designing scalable systems, and creating exceptional customer experiences. In this conversation, she breaks down what it was like leading at that scale, the lessons that followed her into entrepreneurship, and why the transition from corporate executive to business owner is harder than most people think it is.

Audience takeaway: The real lessons from leading 1,300+ people before building a business.

There is a fear going around that AI will replace jobs. Tera believes the opposite is true: people who use AI are going to outperform people who don't. She is building an AI-powered real estate organization that blends technology with authentic human relationships, and she can explain exactly why that changes the competitive landscape. In this conversation, she breaks down what AI is actually changing the game, why the people who refuse to adopt it are falling behind, and how to think about AI as a tool that widens the gap between who adapts and who doesn't.

Audience takeaway: Why the gap between AI users and non-users is widening, not closing.

Most entrepreneurs build a business that depends on them personally. Tera spent decades designing scalable systems and building organizations that could operate at scale, and she brings that playbook to business owners. In this conversation, she walks through what it means to build a business that works without you, the systems and automation that make it possible, and how to move from working in your business to leading your business, which is what she calls the CEO mindset.

Audience takeaway: How to build a business that works without you.

Real estate has always been a relationship business, and it still is, but the technology layer is changing what that relationship is possible at. Tera combines an executive leadership background with modern real estate strategies to help buyers, sellers, investors, and fellow real estate professionals make smarter decisions. In this conversation, she explains how technology and AI are transforming the consumer experience in real estate, what that means for agents and clients, and how to think about real estate differently in a market where tools have changed the game.

Audience takeaway: How technology and AI are transforming the real estate consumer experience.

Tera is known as 'The Collaborative Agent' and believes collaboration consistently outperforms competition. That is not a slogan. She is building The Collaborative Agent Team and can explain exactly why the competition model is working against most agents and where collaboration opens doors that competition closes them. In this conversation, she breaks down why the biggest opportunities come from working together, what the industry's default to competition is costing it, and how to think about collaboration as a strategy instead of a mindset.

Audience takeaway: Why collaboration outperforms competition in real estate and business.

Most people buy a house. Tera helps them think about real estate as a wealth-building tool instead. As the founder of The Collaborative Agent Team and Heights Legacy Group, she helps buyers, sellers, and investors build long-term wealth through real estate. In this conversation, she explains how to build wealth through real estate instead of simply buying a house, what the difference is, and what to think about before you treat a transaction as an investment.

Audience takeaway: How to build wealth through real estate, not just buy a house.

Tera spent nearly two decades leading organizations of more than 1,300 team members, and she knows exactly which leadership skills decide who scales and who stalls. In this conversation, she breaks down the leadership skills every entrepreneur needs to scale, what the difference between a leader and an operator is, and how to build the habits that let a business grow instead of collapse under its own weight.

Audience takeaway: The leadership skills that decide who scales and who stalls.

Before she entered real estate, Tera had built a reputation across corporate leadership, and that reputation was the foundation for everything she built afterward. She is passionate about personal branding and mentoring entrepreneurs to think like CEOs. In this conversation, she explains how to create a personal brand that opens doors and builds trust, why a brand is your biggest asset before you even start, and how to build one that does not depend on luck.

Audience takeaway: How to build a personal brand that opens doors and builds trust.

Throughout her corporate career, Tera became known for creating exceptional customer experiences, and she believes customer experience is the greatest competitive advantage in any industry. In this conversation, she breaks down why that is true, what most businesses are missing it, and how to think about customer experience as a strategy that wins, not a department you staff.

Audience takeaway: Why customer experience is the greatest competitive advantage in any industry.

Tera left corporate America after leading organizations of more than 1,300 team members, and she can speak directly to what it takes to leave a career and build something better. In this conversation, she breaks down the decision to leave corporate America, why it has to be built around purpose, freedom, and impact, and what the hardest part of that transition is, which most people don't expect.

Audience takeaway: What it takes to leave corporate and build something better.

Tera is building an AI-powered real estate organization and believes AI can allow entrepreneurs and small businesses to compete with much larger organizations. This is not a theory. She is doing it. In this conversation, she explains how to use AI to build an 'AI workforce,' what that means operationally, and how a small business can actually compete with a much larger organization using this approach.

Audience takeaway: How small businesses can use AI to compete with much larger organizations.

Tera mentors entrepreneurs and agents to think like CEOs, build businesses that create freedom, and leverage artificial intelligence to work smarter instead of harder. The CEO mindset is the single most important shift in how a business owner thinks, and she can explain it in plain terms. In this conversation, she breaks down what the CEO mindset means, the difference between working in and leading a business, and how to make the shift that decides whether you scale or stall.

Audience takeaway: The shift from working in your business to leading your business.